Top 16 B2B Marketing Influencers to Follow in 2026
B2B marketing is evolving faster than ever. AI-powered workflows, creator-led demand generation, product-led growth (PLG), first-party data strategies, and executive personal branding are redefining how businesses generate pipeline and build trust.
The marketers leading this transformation are not just publishing content — they are influencing how modern SaaS companies scale revenue, activate audiences, and build category leadership.
Draw inspiration from existing influencer rankings and hand picking emerging voices shaping the next generation of growth, here are the Top 18 B2B Marketing Influencers to Follow in 2026.
1. Rand Fishkin
Co-Founder of SparkToro
Rand Fishkin remains one of the most respected names in digital marketing and audience intelligence. After building Moz into one of the world’s most influential SEO platforms, he shifted focus toward helping marketers better understand audience behavior through SparkToro.
Rand consistently shares insights around search behavior, zero-click marketing, audience research, and ethical growth strategies. His content is highly valuable for B2B marketers looking to future-proof their SEO and demand generation efforts.
Why follow Rand:
Audience intelligence and market research
SEO and organic growth strategy
Zero-click marketing trends
Independent marketing analytics
LinkedIn: https://www.linkedin.com/in/randfishkin/
2. Dave Gerhardt
Founder of Exit Five
Dave Gerhardt has become one of the defining voices in modern B2B brand marketing. Through Exit Five, he has built a thriving community focused on practical demand generation, content strategy, and B2B storytelling.
His approach emphasizes creating memorable brands instead of relying solely on paid acquisition tactics. Dave frequently shares frameworks for building trust-driven marketing systems and scaling executive visibility.
Why follow Dave:
B2B brand building
Community-led growth
Demand generation strategy
LinkedIn content and executive branding
LinkedIn: https://www.linkedin.com/in/davegerhardt/
3. Kieran Flanagan
AI & GTM Strategist
One of HubSpot’s top marketing executives, Kieran Flanagan is now leading conversations around AI-native go-to-market strategy. His insights combine product thinking, growth experimentation, and AI automation to help modern B2B teams scale faster and smarter.
Kieran’s content often explores how AI will reshape SaaS growth, operations, customer acquisition, and marketing workflows over the next decade.
Why follow Kieran:
AI-powered marketing systems
GTM experimentation
SaaS growth strategy
Automation and operational scale
LinkedIn: https://www.linkedin.com/in/kieranjflanagan/
4. Bruno Estrella
Head of Growth Marketing at Clay
Bruno Estrella is one of the emerging leaders in AI-driven outbound marketing and modern GTM execution. At Clay, he has helped shape how B2B teams use enriched data, automation, and personalized workflows to scale outbound campaigns that feel human.
His work sits at the intersection of AI, growth marketing, revenue operations, and personalization — making him an increasingly influential voice in modern B2B strategy.
Why follow Bruno:
AI-assisted outbound strategy
Data enrichment workflows
GTM automation
Modern B2B prospecting systems
LinkedIn: https://www.linkedin.com/in/bruno-estrella/
5. Christopher Chow
B2B Marketing Strategist & SaaS Growth Leader
Christopher Chow is recognized for his work across B2B growth marketing, content creation, and marketing strategy. His work in growth marketing and strategy has been recognised through a LinkedIn Top Voice badge, op-eds, and speaking engagements across industry events. He also been featured in news publications, podcasts, and on LinkedIn.
He also coined the concept of AI Chatbot Reply Optimisation (ACRO), focusing on how brands appear inside AI-generated answers.
Why follow Christopher:
Content strategy for B2B brands
B2B SaaS and tech marketing
LinkedIn thought leadership
LinkedIn: https://www.linkedin.com/in/chrischow91/
6. Elena Verna
Product-Led Growth (PLG) Expert
Elena Verna has become one of the most influential voices in product-led growth and SaaS monetization strategy. Her frameworks around onboarding, activation, retention, and growth loops are widely adopted by modern SaaS teams.
She regularly shares tactical insights for scaling SaaS businesses through product experience, user behavior analysis, and growth experimentation. She’s now leading growth at Lovable.
Why follow Elena:
Product-led growth strategy
User activation and retention
Monetization frameworks
SaaS growth operations
LinkedIn: https://www.linkedin.com/in/elenaverna/
7. Alyce Erickson
B2B Marketing & Revenue Growth Leader
Alyce Erickson is known for her expertise in B2B growth strategy, product adoption, and modern product marketing. Her content focuses on helping businesses build scalable growth systems while balancing data-driven decision making with authentic customer relationships.
She frequently shares insights around product marketing, GTM strategies, and actionable tactics.
Why follow Alyce:
Revenue-focused product marketing
B2B growth systems
Marketing leadership and operations
LinkedIn: https://www.linkedin.com/in/alyceerikson/
8. Kayla Medica
Product Marketing Leader & Author
Kayla Medica is one of Australia’s leading voices in product marketing and go-to-market strategy. She is widely respected for helping businesses simplify complex messaging and align product and marketing teams.
Her content regularly explores product positioning, customer communication, and how modern SaaS brands can improve GTM alignment.
Why follow Kayla:
Product marketing leadership
Messaging and positioning
GTM strategy
SaaS marketing alignment
LinkedIn: https://www.linkedin.com/in/kayla-medica/
9. Axel Sukianto
B2B Growth Marketer
Axel Sukianto is building a strong reputation for his insights into modern demand generation, digital engagement, and audience growth.
His content focuses on helping businesses navigate an increasingly AI-driven marketing environment while still building authentic relationships with audiences and customers.
Why follow Axel:
Modern demand generation
LinkedIn audience growth
B2B growth strategy
LinkedIn: https://www.linkedin.com/in/axelsukianto/
10. Peep Laja
Founder of Wynter & CXL
Peep Laja is widely respected for his work in conversion optimization, B2B messaging, and customer research.
He helps SaaS companies improve positioning and conversion performance through deep customer understanding and messaging clarity.
Why follow Peep:
Messaging optimization
Conversion rate optimization (CRO)
Customer research
SaaS positioning strategy
LinkedIn: https://www.linkedin.com/in/peeplaja/
11. Michael Eckstein
Product Marketing Leader at Buffer
Michael Eckstein leads product marketing at Buffer, helping position the platform for creators, small teams, and marketing agencies. His work focuses on customer storytelling, go-to-market strategy, and simplifying social media marketing workflows.
Why follow Michael:
Product marketing strategy
SaaS positioning and messaging
Creator economy marketing
Customer-centric GTM execution
LinkedIn: https://www.linkedin.com/in/michaelkeckstein/
12. Lenny Rachitsky
Author of Lenny’s Newsletter
Lenny Rachitsky has built one of the most influential newsletters in SaaS and product growth. His content blends product strategy, retention, marketing, and startup scaling advice.
His interviews and deep-dive frameworks are widely followed by startup founders and growth leaders.
Why follow Lenny:
SaaS growth frameworks
Product marketing
Customer retention
Startup scaling strategy
LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
13. Sara Stella Lattanzio
GTM Advisor & Content Strategist
Sara Stella Lattanzio helps SaaS companies refine positioning, build scalable GTM systems, and create high-performing content engines.
She is particularly known for simplifying complex marketing strategies into actionable systems for startups and growth-stage businesses.
Why follow Sara:
GTM strategy
SaaS positioning
Content systems
B2B growth operations
LinkedIn: https://www.linkedin.com/in/sarastellalattanzio/
14. Allie K. Miller
AI Business Advisor
Allie K. Miller is one of the leading voices helping businesses operationalize AI for marketing and growth.
Her work focuses on making AI adoption practical, scalable, and understandable for business leaders navigating digital transformation.
Why follow Allie:
AI adoption strategy
Business transformation
Marketing automation
Future-of-work insights
LinkedIn: https://www.linkedin.com/in/alliekmiller/
15. Ethan Smith
B2B SaaS Growth & Marketing Leader
Ethan Smith is known for sharing practical insights around SaaS growth, demand generation, GTM execution, and startup marketing operations. His content blends strategic thinking with hands-on execution, making him a valuable voice for modern B2B marketers.
He frequently discusses growth experimentation, scalable acquisition systems, and how startups can create more efficient marketing engines.
Why follow Ethan:
SaaS growth strategy
Demand generation systems
Startup marketing operations
GTM execution
LinkedIn: https://www.linkedin.com/in/ethanls/
16. Amanda Natividad
VP of Marketing at SparkToro
Amanda Natividad has become one of the leading advocates for zero-click marketing and audience-first content distribution.
Her content focuses on helping brands maximize visibility and engagement without relying solely on traditional traffic funnels.
Why follow Amanda:
Zero-click marketing
Audience-first content strategy
Content distribution
Organic demand generation
LinkedIn: https://www.linkedin.com/in/amandanat/
Final Thoughts
The future of B2B marketing belongs to leaders who can blend AI, creativity, audience trust, and operational excellence. The influencers on this list are shaping how businesses approach growth in 2026 — from product-led onboarding and AI-powered outbound to creator-led branding and community-driven demand generation.
Whether you are a SaaS founder, CMO, marketer, or growth operator, following these voices can provide valuable insights into where B2B marketing is heading next.
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FAQ
Q: Who are the best B2B marketing influencers to follow in 2026?
The best B2B marketing influencers for 2026 depend on what you want to improve. For growth and GTM, Elena Verna, Kieran Flanagan, and Bruno Estrella stand out. For content and thought leadership, Dave Gerhardt, Amanda Natividad, and Christopher Chow are strong choices. For product marketing Kayla Medica is a good option.
Q: Who are the best B2B marketing influencers to follow in Australia?
The pool of B2B marketing influencers in Australia is limited but the top contenders are Christopher Chow, Axel Sukianto, and Kayla Medica.
Q: How should marketers choose which influencers to follow?
Start with your current priority. If you need better SEO and content, follow content-led marketers. If you need stronger pipeline and GTM thinking, follow growth operators. The best influencer is the one whose ideas help you make better decisions in your actual role.
Q: Are B2B marketing influencers still useful in the AI era?
Yes, but only the useful ones. AI can summarise ideas, but it cannot replace sharp judgment, lived operator experience, or nuanced strategic thinking. The best B2B influencers help you interpret change, not just keep up with it.
