Frequently Asked Questions

About Chris Chow

Who is Chris Chow?

Chris Chow is a Sydney-based growth marketing leader, B2B content creator and career coach. He has spent the past decade working across global technology companies and high-growth startups, including Apple, Microsoft, Dovetail and Smokeball.

Chris creates content about growth marketing, B2B marketing strategy, LinkedIn, personal branding, career development and the future of marketing.

What does Chris Chow do?

Chris works in growth marketing and helps B2B technology companies build brand awareness, generate pipeline and create content that earns attention.

He also creates content for marketers, job seekers and professionals who want to grow their careers, build their personal brand and communicate their value more clearly.

What is Chris Chow known for?

Chris Chow is known for his work in growth marketing, B2B marketing, LinkedIn content, career advice and personal branding.

His marketing and strategy commentary has been recognised through his LinkedIn Top Voice badge, op-ed articles, speaking appearances, media features and podcast interviews.

Where can I read Chris Chow’s articles?

You can read Chris Chow’s latest articles on the Articles page. Topics include growth marketing, B2B marketing, LinkedIn, career coaching, personal branding and AI.

Growth Marketing

What is growth marketing?

Growth marketing is a data-informed approach to marketing that focuses on driving measurable business growth. It often includes demand generation, paid media, content marketing, conversion rate optimisation, lifecycle marketing, website strategy and pipeline creation.

In B2B companies, growth marketing is usually focused on creating qualified demand, improving conversion rates and helping sales teams generate revenue.

You can read Chris’s practical definition here: What Is Growth Marketing? A Practical Definition From a B2B Growth Marketer.

What does a growth marketer do?

A growth marketer helps a business find, attract, convert and retain customers. This can include running paid media campaigns, improving website conversion rates, building content programs, analysing funnel performance, testing new channels and working closely with sales teams.

A strong growth marketer is not just focused on leads. They are focused on pipeline, revenue and long-term business growth.

Chris has also written about why the growth marketing title is often misunderstood in The Problem With Calling Everyone a Growth Marketer.

Does Chris Chow offer growth marketing consulting?

Yes. Chris offers growth marketing consulting for B2B companies, SaaS businesses and startups that want to improve demand generation, positioning, conversion pathways and scalable growth systems.

What is the difference between growth marketing and demand generation?

Growth marketing is a broader discipline that can include demand generation, conversion optimisation, lifecycle marketing, experimentation and retention.

Demand generation is more specifically focused on creating awareness and demand for a product or service, often through channels such as content, paid media, events, email, social media and sales development.

In B2B SaaS, the two often overlap.

What makes a good B2B growth marketing strategy?

A good B2B growth marketing strategy connects brand, demand and revenue.

It should define the target audience, clarify the company’s positioning, identify the strongest acquisition channels, create content that builds trust, and measure performance through pipeline and revenue, not just clicks or leads.

For more examples of leading operators in the space, read Chris’s article on the best growth marketers in Australia.

B2B Marketing

What is B2B marketing?

B2B marketing is marketing that helps businesses sell products or services to other businesses. It is common in industries such as SaaS, technology, professional services, finance, legal tech and enterprise software.

B2B marketing often involves longer buying cycles, multiple decision-makers and a greater need for trust, education and proof.

What is the difference between B2B and B2C marketing?

B2B marketing targets businesses, while B2C marketing targets individual consumers.

B2B marketing usually has longer sales cycles, more stakeholders and a stronger focus on business outcomes. B2C marketing often has shorter purchase journeys and can rely more heavily on emotion, impulse, lifestyle and personal preference.

Both still need strong positioning, clear messaging and creative that earns attention.

Why is content important in B2B marketing?

Content is important in B2B marketing because buyers often need education, trust and proof before making a decision.

Strong B2B content can help a company explain its category, show customer outcomes, build credibility, answer buying questions and stay front of mind before a buyer is ready to speak with sales.

Chris offers B2B content creation services for brands that want content that builds awareness, trust and mental availability.

What are the best B2B marketing channels?

The best B2B marketing channels depend on the audience, category and company stage.

Common B2B marketing channels include organic search, LinkedIn, paid search, paid social, email, webinars, events, podcasts, customer stories, review sites and partner marketing.

The strongest strategy usually combines demand creation channels, such as LinkedIn and content, with demand capture channels, such as search and high-intent website pages.

LinkedIn and Personal Branding

How can I grow on LinkedIn?

To grow on LinkedIn, focus on a clear niche, post consistently and create content that is useful, specific and easy to engage with.

The best LinkedIn content usually shares a clear point of view, teaches something practical, tells a relevant story or helps people think differently about their work.

Consistency matters, but quality matters more. For additional education, HubSpot Academy’s LinkedIn Marketing Course is a useful external resource.

What should I post on LinkedIn?

You can post about your expertise, career lessons, industry observations, practical frameworks, personal stories, examples of good work, lessons from customers, or advice that helps your target audience.

The best posts usually sit at the intersection of what you know, what your audience cares about and what you want to be known for.

How do I build a personal brand?

Building a personal brand starts with deciding what you want to be known for.

From there, create content consistently around your expertise, share your point of view, engage with people in your industry and make it easy for others to understand what you do.

A strong personal brand is not about pretending to be someone else. It is about making your real expertise easier to find, understand and remember.

Is LinkedIn worth it for marketers?

Yes. LinkedIn is one of the most valuable platforms for marketers, especially in B2B.

It can help marketers build industry credibility, connect with peers, attract career opportunities, share ideas, learn from others and create demand for their company or personal work.

Chris has worked with brands including LinkedIn and HubSpot on B2B content and marketing initiatives.

Career Coaching

Does Chris Chow offer career coaching?

Yes. Chris offers career coaching for professionals who want to improve communication, confidence, executive presence, interview performance and career growth.

What career advice does Chris Chow share?

Chris shares career advice for marketers, job seekers and professionals who want to communicate their value more clearly.

His content often covers job applications, interviews, career storytelling, LinkedIn, personal branding, marketing careers and how to stand out in a competitive job market.

How can I improve my job interview answers?

The best job interview answers are specific, structured and evidence-based.

Instead of relying on generic phrases like “team player” or “strong communicator,” use real examples that show how you think, what you did and what impact your work created.

A strong answer usually includes context, action and outcome.

How can I write a better resume?

A better resume should clearly show the role you performed, the problems you solved and the impact you created.

Use specific examples, numbers where possible and plain language. Avoid vague buzzwords and focus on evidence of your skills, achievements and career progression.

How can I stand out as a marketing candidate?

To stand out as a marketing candidate, show that you understand the company, the industry and the role.

Strong candidates go beyond generic answers. They connect their experience to the company’s goals, bring relevant insights and explain how they would approach the problems the business is trying to solve.

For more guidance, read The 5 Best Career Coach for Marketers.

Speaking, Media and Collaboration

Does Chris Chow speak at events?

Yes. Chris is available for speaking engagements, webinars, panels and corporate events.

He speaks about growth marketing, B2B marketing, LinkedIn, content strategy, personal branding, career development and the practical use of AI in marketing.

What topics can Chris Chow speak about?

Chris can speak about topics including growth marketing, B2B SaaS marketing, LinkedIn strategy, content marketing, personal branding, career storytelling, marketing careers, AI in marketing and how companies can build demand in competitive categories.

Can I interview Chris Chow for a podcast, article or media story?

Yes. Chris is open to relevant podcast, media and interview opportunities related to marketing, careers, LinkedIn, personal branding and B2B growth.

You can see previous features and appearances on the Press page.

How can I contact Chris Chow?

You can contact Chris Chow through the Contact page or connect with him through the social links on this website.