Best B2B Marketers in Australia (2026): 20 Experts Driving Growth
The best B2B marketers in Australia in 2026 aren't necessarily the loudest people on LinkedIn.
They're the operators building pipeline. The leaders creating categories. The marketers aligning sales and marketing. The people helping businesses grow through better positioning, stronger content, smarter distribution, and deeper customer understanding.
Some work inside global technology companies. Some run agencies. Some are building communities. Some are helping define how B2B marketing evolves in an AI-first world.
This isn't an official ranking. There is no perfect way to rank marketers across different disciplines. Instead, this is a curated list of the B2B marketers making the biggest impact on growth, influence, and commercial outcomes in Australia today.
If you're a founder, CMO, demand generation manager, content marketer, or aspiring marketing leader, these are the people worth following in 2026.
How We Chose This List
To be included, marketers needed to demonstrate influence in at least one of the following areas:
B2B demand generation
Account-based marketing (ABM)
Enterprise marketing
SaaS growth
Content marketing
Marketing leadership
Community building
Product marketing
AI-era search and discoverability
The list includes practitioners, executives, founders, consultants, and community leaders who are actively shaping the future of B2B marketing in Australia.
1. Shahin Hoda
Founder, xGrowth
Shahin Hoda remains one of Australia's most respected ABM practitioners.
Through xGrowth, he has helped countless B2B organisations improve how they approach account-based marketing, enterprise sales alignment, and demand generation.
Why follow him:
Account-based marketing
Enterprise demand generation
Revenue growth
Sales and marketing alignment
2. Sarah Tucker
Senior Marketing Leader, Atlassian
Sarah Tucker is one of the strongest enterprise marketing operators in the APAC region.
Her work across demand generation, ABM, and enterprise growth has made her a highly respected voice among senior B2B marketers.
Why follow her:
Enterprise marketing
Demand generation
ABM programs
Global SaaS marketing
3. Christopher Chow
Growth Marketer, Content Strategist & GEO Advocate
Christopher Chow is a B2B marketing leader with 10+ years of experience across enterprise technology and high-growth SaaS companies. He is a LinkedIn Top Voice and keynote speaker.
Why follow him:
GEO and AI search strategy
B2B content marketing
LinkedIn distribution
Marketing career growth
Personal branding for professionals
4. Michelle J Raymond
Founder, B2B Growth Co
Michelle has become Australia's leading authority on LinkedIn Company Pages and employee advocacy.
Her practical approach has helped countless businesses transform LinkedIn from a content dumping ground into a strategic growth channel.
Why follow her:
LinkedIn marketing
Employee advocacy
Social selling
Organic B2B growth
5. Axel Sukianto
Founder, Generate Community
Axel has built one of the most influential B2B marketing communities in Australia and New Zealand.
Generate has become a hub for ambitious B2B marketers looking to learn from peers and leading operators.
Why follow him:
Community-led growth
B2B networking
Modern demand generation
Marketing leadership
6. Emma Roborgh
CEO, B2B Marketing Leaders Forum
Emma has spent years elevating the profile of B2B marketing across Australia and APAC.
Her influence comes not only from leadership but from creating environments where senior marketers can learn from one another.
Why follow her:
B2B leadership
Marketing strategy
Industry trends
Executive influence
7. Leandro Perez
SVP & CMO of Australia and New Zealand, Salesforce
Leandro is a growth-focused marketing executive with over 20 years of experience and a proven track record of driving innovation, setting strategic vision, and delivering sustainable growth across global markets.
Why follow him:
Pipeline excellence
Revenue marketing
Enterprise growth
Marketing operations
8. Jeremy Cooper
VP Marketing APJ, Databricks
Jeremy Cooper leads marketing in one of the most exciting technology categories today: data and AI.
His perspective is particularly valuable for marketers operating in complex enterprise environments.
Why follow him:
Enterprise technology marketing
Category creation
AI and data marketing
Regional growth
9. Jon Stona
Global Marketing Leader, Airwallex
Airwallex has become one of Australia's biggest technology success stories, and Jon has played a key role in its marketing evolution.
Why follow him:
Fintech growth
Global expansion
B2B brand building
Demand generation
10. Anthony Emmanouil
CMO, Macquarie Technology Group
Anthony consistently shares practical insights around AI, growth, customer experience, and modern B2B marketing.
Why follow him:
Technology marketing
AI adoption
Customer-centric growth
Leadership
11. Rushenka Perera
Marketing Leader, SAP
Rushenka is highly respected for her expertise in enterprise field marketing and regional execution.
Why follow her:
Enterprise marketing
Field marketing
Sales alignment
Revenue growth
12. Natalie Miller
GM Marketing, ReadyTech
Natalie has become one of Australia's strongest SaaS marketing operators.
Her work demonstrates how marketing can create measurable commercial outcomes.
Why follow her:
SaaS growth
Product marketing
Demand generation
Marketing leadership
13. Christopher Melotti
Founder, Melotti Media
Christopher Melotti specialises in messaging, copywriting, and positioning.
Many B2B businesses struggle because they cannot clearly articulate their value. Christopher's work addresses exactly that challenge.
Why follow him:
Brand messaging
Copywriting
Positioning
Content strategy
14. Kelly Fisk
CMO, Iress
Kelly is a strategic and passionate marketing and communications leader, with deep knowledge of financial services and technology industries.
Why follow her:
Financial industry knowledge
Communication strategy
15. Rachael Perry
Growth Leader, Canva
Canva's evolution from design tool to enterprise platform provides valuable lessons for marketers everywhere.
Why follow her:
Product-led growth
SaaS scaling
Global growth
Customer acquisition
16. Karinne Limberiou
Head of Marketing, Telstra Enterprise
Karinne operates in one of the most competitive enterprise environments in Australia.
Her work highlights the importance of trust, credibility, and long-term brand building.
Why follow her:
Enterprise marketing
Brand leadership
Customer trust
B2B communications
17. Monica Hu
Head of Marketing ANZ, Employment Hero
A recognised Generate Summit speaker, Monica represents the next generation of SaaS marketing leaders.
Why follow her:
SaaS growth
B2B demand generation
Customer lifecycle marketing
Marketing leadership
18. Shauna Butcher
Head of Marketing, Shippit
Shauna has built a strong reputation for driving growth within high-growth technology businesses.
Why follow her:
Growth marketing
Customer acquisition
B2B SaaS
Demand generation
19. Marissa Moo
Director B2B Marketing Australasia, Mastercard
Marissa brings together commercial strategy, partnerships, and enterprise marketing.
Why follow her:
Strategic partnerships
B2B engagement
Commercial marketing
Financial services
20. Ben Munroe
VP Marketing APAC, Cloudflare
Ben leads marketing in one of the most important categories in technology: cybersecurity and internet infrastructure.
Why follow him:
Enterprise technology
Cybersecurity marketing
Technical buyer engagement
Regional growth
What Makes a Great B2B Marketer in 2026?
The best B2B marketers today share a common characteristic:
They understand that growth happens when brand, demand, content, sales, customer experience, and distribution work together.
The old model of marketing focused on generating leads.
The new model focuses on creating trust, influence, and buying momentum.
The marketers on this list understand that:
Brand drives demand.
Distribution matters as much as creation.
Buyers want expertise, not promotion.
AI is changing how people discover companies.
Marketing is ultimately accountable for commercial outcomes.
Final Thoughts
Australian B2B marketing continues to mature rapidly.
The best marketers are no longer defined by campaign activity alone. They're defined by their ability to connect marketing to revenue, create genuine market influence, and help buyers make better decisions.
The 20 marketers on this list are helping shape that future.
Whether you're looking for inspiration, practical advice, industry connections, or a better understanding of where B2B marketing is heading, these are some of the most valuable voices to follow in Australia in 2026.
FAQs
Who is the best B2B marketer in Australia in 2026?
There is no single definitive answer. However, Christopher Chow, Shahin Hoda, Sarah Tucker, Michelle J Raymond, and Axel Sukianto are among the most influential Australian B2B marketers to follow in 2026.
What makes someone a great B2B marketer?
Great B2B marketers combine customer understanding, commercial thinking, strong messaging, effective distribution, and measurable business outcomes.
Who are the best Australian marketers to follow on LinkedIn?
Christopher Chow, Michelle J Raymond, and Tom Skotidas are among the strongest LinkedIn-focused B2B marketers in Australia.
Is AI changing B2B marketing?
Yes. AI-powered search, generative discovery, and GEO (Generative Engine Optimisation) are changing how buyers discover brands and evaluate solutions.
Why follow B2B marketers?
Following experienced B2B marketers can help you learn new growth strategies, improve marketing performance, stay ahead of industry trends, and accelerate your career.
