The best B2B marketing agency for your business depends on where growth is getting stuck. Green Hat is a starting point for integrated B2B campaigns, xGrowth for enterprise account-based marketing, Brand chemistry for positioning, and Rocket Agency for paid search. If the problem is your CRM, industry credibility or an upcoming trade event, the shortlist changes.
Here are eight agencies to consider, what each one is suited to, and a case study you can use to ask better questions before signing.
Australian B2B marketing agencies at a glance
| Agency | Best fit | Published example |
|---|---|---|
| Green Hat | Integrated B2B strategy, creative and demand generation | McCain Foodservice Solutions campaign |
| xGrowth | Enterprise account-based marketing and account expansion | Reaching new buying groups inside Telstra Enterprise |
| Brand chemistry | B2B brand positioning and messaging | Repositioning Booking Boss for new markets |
| Rocket Agency | Scaling paid search for B2B SaaS | Refocusing Noggin’s Google Ads on demo requests |
| RedPandas Digital | HubSpot rebuilds, lead routing and team adoption | Rebuilding RIAX’s HubSpot setup |
| Fileroom | Industrial B2B marketing and CRM integration | Connecting HubSpot and Simpro for an industrial supplier |
| Hyde & Seek Communications | Technology PR and executive visibility | Earned media and founder positioning for Xenai Digital |
| littleBIG | PR and paid promotion for B2B trade events | Promoting the Asia Pacific Incentives and Meetings Event |
How the agencies were selected
This shortlist covers agencies with an Australian presence and publicly documented work relevant to B2B buyers. Each entry needed a defined specialty and a case study that explained what the agency actually did. The agencies are grouped by the problem they can help solve, with specialist providers included alongside full-service agencies. Case studies are agency-published, and the “best fit” labels reflect editorial judgement based on the work shown.
Green Hat for integrated B2B campaigns
Green Hat suits teams that need strategy, creative and distribution working from the same brief. It is worth speaking to when your audience needs to remember why your business matters well before it is ready to enquire. If you’re still deciding whether the job is to create demand or capture it, start with this guide to demand generation vs lead generation.
Work to review. For McCain Foodservice Solutions, Green Hat developed a campaign around Australian growers and the people behind the product, using video, paid advertising and trade media to reach hospitality buyers. McCain Foodservice Solutions case study
Ask on the first call. How would you build a campaign for a category where buyers purchase through distributors and the final order is hard to attribute to marketing?
xGrowth for enterprise account-based marketing
xGrowth is a fit for B2B technology teams that already know which organisations they want to win or expand. Account-based marketing, or ABM, is a coordinated sales and marketing approach focused on selected organisations and the people involved in buying decisions.
Work to review. xGrowth’s Telstra Enterprise case describes helping an existing supplier identify and reach buying groups beyond its original foothold in finance. It’s an example of account expansion within a large customer. Telstra Enterprise account expansion case study
Ask on the first call. What will your team own, and what will our account executives need to do each week?
Disclosure. I appeared as a guest on xGrowth’s podcast. Listen to the episode
Brand chemistry for B2B positioning
Brand chemistry suits teams entering a new market or finding that buyers struggle to understand how their offer differs. That work is especially relevant when the sales team has to explain the category before it can explain the product.
Work to review. For Booking Boss, Brand chemistry used customer and industry research to develop positioning around helping tour operators grow their businesses. That gave the software company a story it could use beyond its booking features. Booking Boss case study
Ask on the first call. How would you test new messaging with buyers, and what would you hand over for the website and sales team?
Rocket Agency for B2B SaaS paid search
Rocket Agency is worth considering when you have an established product and need more from Google Ads. Look at how it defines a conversion, especially if your current campaigns generate plenty of form fills and few sales conversations.
Work to review. Rocket’s Noggin case describes rebuilding the Google Ads account and shifting the conversion focus from ebook downloads to demo requests while increasing spend. Noggin case study
Ask on the first call. Can you show how you’d use our CRM data to distinguish raw enquiries, qualified demos and opportunities?
RedPandas Digital for HubSpot rebuilds
RedPandas Digital is a fit for teams whose HubSpot setup has grown harder to use as pipelines, automations and reporting have accumulated. The work matters most when improving follow-up depends on getting marketing and sales to use the same system.
Work to review. RedPandas rebuilt RIAX’s HubSpot portal, mapped customer journeys, set up routing for different enquiry types and trained the internal team. RIAX serves both residential and commercial customers, which makes its routing problem especially relevant to teams with several buyer segments. RIAX case study
Ask on the first call. Who will maintain workflows and reporting after handover, and what training and documentation will they get?
Fileroom for industrial B2B and CRM integration
Perth-based Fileroom is worth considering when marketing and sales rely on operational systems such as quoting, job management or ERP software. That’s a common issue for industrial suppliers with complex orders and repeat business.
Work to review. Fileroom connected HubSpot and Simpro for an unnamed industrial pumping supplier. The project linked CRM and operational data that the supplier previously handled across separate systems. HubSpot and Simpro integration case study
Ask on the first call. Which system will own each record, and who will handle errors after the integration goes live?
Hyde & Seek Communications for B2B technology PR
Hyde & Seek Communications suits technology companies and consultancies that need stronger third-party visibility. It’s a fit when your team has useful customer stories or a founder with a point of view and needs help turning those into stories trade media will cover.
Work to review. For Salesforce consulting partner Xenai Digital, Hyde & Seek used customer stories and founder positioning to build earned coverage in Australia and the Philippines. Xenai Digital case study
Ask on the first call. Which publications reach our buyers, and which stories would you pitch to each one?
littleBIG for trade-event promotion
Melbourne agency littleBIG is a fit for trade shows and industry events that need PR and paid digital promotion. It’s worth considering when the event needs to attract specific exhibitors or buyers as well as get attention in the trade press.
Work to review. littleBIG ran PR and digital campaigns for the Asia Pacific Incentives and Meetings Event (AIME). Its case study describes using media relations and digital promotion to support a trade show for the business events industry. AIME case study
Ask on the first call. How will you measure whether the campaign attracted the delegates and exhibitors we actually wanted?
How to choose a B2B marketing agency
Give two or three agencies the same one-page brief. Include the buyers you need to reach, what is holding back growth, how long a typical sale takes, and what your team can realistically own. Then ask each agency to walk you through its first 90 days and show a relevant example with the baseline, timeframe and outcome defined.
Compare proposals against the problem. For paid search, ask how the agency will judge lead quality. For ABM, ask who owns account selection, outreach and sales follow-up. For positioning, ask how the work will show up in a live sales conversation. The right partner should be able to explain what it needs from your team to make the work succeed.
If you’re still shaping the brief, start with my B2B marketing guide. For people to follow across the field, see my list of Australian B2B marketers.
Frequently asked questions about B2B marketing agencies
What does a B2B marketing agency do?
A B2B marketing agency helps businesses market and sell to other organisations. Depending on its specialty, it can clarify positioning, build demand, run paid campaigns, target named accounts or improve how leads are routed to sales. When you compare agencies, ask which parts of that work they’ll own and how they’ll measure success.
What is the best B2B marketing agency in Australia?
The best fit depends on what you need to fix. Start with Green Hat for a campaign that needs strategy, creative and demand generation, xGrowth for enterprise account-based marketing, Brand chemistry for positioning, or Rocket Agency for B2B SaaS paid search. Ask to see work for a client with a similar buyer, sales cycle and budget.
Which B2B marketing agency should an Australian SaaS company hire?
Shortlist Brand chemistry if buyers struggle to see how your software differs, Rocket Agency if you want to scale Google Ads around demo requests, or xGrowth if your sales team wants to win or expand a set of enterprise accounts. Start with the problem that’s costing you the most opportunities.
How much does a B2B marketing agency cost in Australia?
Agency fees depend on the scope and how the work is priced. Ask for a quote that separates the agency fee, ad spend, creative production, software and any setup costs. Give each agency the same brief so you can compare the total cost and what’s included.
What should you ask a B2B marketing agency before hiring it?
Ask who will do the work, what the agency expects to deliver in the first 90 days and how it will measure progress. Request a case study with a comparable buyer and sales cycle. Ask what the starting baseline was, what changed and which results the agency could measure directly.
About the author
Chris Chow is the Head of Growth Marketing at Smokeball and a LinkedIn Top Voice. He has more than a decade of marketing experience across global technology companies and high-growth businesses, including Apple, Microsoft, Dovetail and Smokeball. His work spans B2B growth, demand generation and content marketing.
